Digital Marketing 6 Weeks Syllabus
Week‑by‑week plan, tools, and assessment. Designed for freshers and upskilling marketers in Punjab, Himachal, Chandigarh & Haryana.
Week 1 — Digital Marketing Foundations
Week 2 — SEO Basics
Week 3 — Social Media Marketing
Week 4 — Google Ads & Meta Ads Basics
Week 5 — Content, Email & Analytics
Week 6 — Strategy, Reporting & Career Prep
- Understanding the digital ecosystem.
- Practical: Create a digital marketing plan for a demo business
- Website ranking fundamentals.
- Practical: Optimize 1–2 web pages Create a keyword research sheet
- Instagram & Facebook marketing.
- Practical: Create 10 posts + captions 15-day content calendar
- Paid advertising fundamentals.
- Practical: Create a Google Search campaign (demo) Write 3–4 ad copies
- Content & tracking.
- Practical: Write 1 blog + 1 email campaign Create a basic analytics report
- Job readiness.
- Final Project: Create a complete digital marketing strategy & report for a demo business